Whatsapp for communicating with the Customer to provide support and communication Whatsapp business allows us to create a platform that connects people through a network, allowing them to receive information and images in a simple and granular way.
Real-time synchronization of information and data is vital and must be available through a direct and always connected channel. The need to connect company employees together when working on a project is critical when they’re not located in the same physical location. In general we can catalog the four major uses of Whatsapp for Business: Whatsapp for Business Communication Small and medium businesses can use the free app, which is downloadable for Android in the Google Play Store, by configuring your company profile directly from the terminal. The key to how everything is played is the free exposure of the API (Application Programming Interface) that allows a perfect integration of all the cutting edge technologies currently on the market. In this context of leadership, Whatsapp Business allows companies to use this famous messaging app for the Business channel, integrating the communication of the famous app into proprietary applications and websites. Whatsapp: penetration of the application in the world In this sea of Information, the forbidden dream of every successful marketer is to find out what his target audience is doing and being able to reach it.īefore the advent of messaging apps, the only channel that could be used to send a message to the user was the good-old email: the message was sent in the cosmic space with little hope of an answer. Social media marketing is born and brings with it new ways of capturing the attention of the market profiling and cataloging the “big data” from the user offered through Social and Web browsing. In the last decade, with the advent of new technologies and increasingly powerful devices, the Web has transformed marketing from an abstract and applied science using “magic” formulas without any measurable metrics, to a concrete, analyzable and measurable methodology.Īccessing user profiles and offering tailored solutions to perfectly identify targets has now become an exact science that uses complex analysis services and software techniques that apply cyclically and are optimized through results-based techniques (growth hacking). We probably ignore useful information that will help us to understand the motivation behind the choice of “Whatsapp inc.” to enter into the “Business” market.
What “Whatsapp” is and how this useful messaging application works is known to all smartphone users.
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